October 19, 2023

Let’s Do This partners with Run 4 Wales

Rob Fearn
Partner Engagement Lead

We're delighted to announce a new five year partnership with Run 4 Wales (R4W), the not-for-profit social enterprise and charitable trust behind some of Wales’ best loved mass participation events.

The new partnership will see us provide registration technology for the entire portfolio of R4W events, including the Principality Cardiff Half Marathon, CDF 10K,  ABP Newport Wales Marathon, Dell Technologies Management Challenge and more.

LDT and R4W share a common goal of inspiring more people to get active, and this new partnership will allow even more people to discover and enjoy R4W’s series of world class mass participation events.  

The 2024 Principality Cardiff Half Marathon which takes place on Sunday 6 October is the first R4W event to launch on LDT, with entries now open! The first day of sales saw record numbers of runners secure their entry to the race, with early bird entries selling out within 3 hours. This popular race always sells out, and is expected to fill earlier than ever in 2024, so those keen to take part are encouraged to register early to avoid disappointment.

Matt Newman, Chief Executive at R4W, said:
“At Run 4 Wales we use our world-class mass participation events as a vehicle to drive our positive social agenda, through the many benefits of physical activity. Having reliable technology underpinning this is essential, so we are thrilled to be working with Let’s Do This.

"We’re looking forward to working with the team at LDT and our friends at London Marathon Events to continue to expand our portfolio and therefore the social impact it can deliver. As a proudly Welsh organisation, we’re also delighted to be working with LDT to introduce a Welsh language option to their platform, which will be coming in the future”.

Let’s Do This CEO, Sam Browne said:
“Since first meeting Matt and the Run 4 Wales team, it was obvious that this would be a dream partnership for us, and huge kudos must go to all of those in both organisations who have been working hard together to make it a reality.

Becoming the technology partner not only to an amazing event portfolio, but to one of the world’s best half marathons in the Principality Cardiff Half Marathon is a source of immense pride for us. We couldn’t be more excited to collaborate with R4W over the coming years to grow participation to new heights in Wales and beyond.”

About Run 4 Wales
Run 4 Wales (R4W) was set up in 2012 to promote, manage and deliver major sporting events in Wales, including the 2016 World Half Marathon.

Its portfolio of events includes the Principality Cardiff Half Marathon, CDF 10K, ABP Newport Wales Marathon, Brecon Carreg Cardiff Bay 10K, Ogi Porthcawl 10K, ABP Barry Island 10K and Dell Technologies Management Challenge.

The Cardiff Half is the UK’s 2nd largest half marathon and Wales’s leading mass participation event. It is also Wales’s largest multi-charity fundraising event and is a member of the SuperHalfs series, a global series of the world’s leading half marathons including races in Lisbon, Prague, Berlin,Copenhagen and Valencia.

R4W has partnerships with over 90 charities, helping to generate over £4 million annually across the event portfolio, much of which is spent on good causes and projects within Wales.

Surpluses generated by the events are invested into the R4W Charitable Foundation which supports and awards funding to grassroot sport and other community projects.

About Let’s Do this
Let's Do This is the leading consumer marketplace and technology platform built for mass participation endurance events. Let’s Do This helps event organisers attract, convert and retain their customers through a seamless, user-centric booking experience, and a powerful set of tools designed to drive growth in registrations and revenue.

Over a million people have found events through Let’s Do This, and the company has grown by over 200% in the last year. In the UK, Let’s Do This works with London Marathon Events, the AJ Bell Great North Run, Hackney Moves, Cambridge Half Marathon and many more.

With over £80m in investment raised to date, Let’s Do This is backed by venture capital funds Y Combinator (which counts previous early investments in Airbnb, Stripe and Reddit), Craft Ventures & Headline, as well sporting stars like Paula Radcliffe, Serena Williams & Usain Bolt.

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